Many of us might be wondering about how a video snippet is visible on normal organic search results. It’s a hard dream for all the online marketers to optimize their video and hence it can visible in video searches. However, a few videos that always finds slots on Google’s web search results. Have you ever thought why these videos appear on web search results? It can be because of “Open Graph Protocol”.
Open Graph Protocol is rich code standards that enable a webpage to become a rich object in social graph. Hence, a webpage that have open graph will show the rich object as a thumbnail on various places like search engine results, Facebook posts, twitter shares etc.
Since 2008, all online marketing brains were thinking a lot to utilize the Google’s Blended Search results to promote their video on search results. I personally feel like Open Graph can make a video eligible to participate on web search results. It’s just a probability that it supports video to appear on search, but not guaranteed!.
So let us look at how certain videos promoted and certain not on Google search results:
|Thumbnail View of Video on SERP Results|
Here you can see that the #2, #3 holds more eyes catchy that the #1 slot. It gives a great impact on users and hence gets clicks on those two videos than the ranked #1 search result.
If you look into the source code of these YouTube videos, you can see the below codes:
|Open Graph Tags for Video SEO|
These codes are the open graph video tags that enable a webpage to thumbnail its rich media content on search results. Remember again, it’s just a make your video/webpage eligible to participate on Google search... Nothing guaranteed.
og:url - The canonical URL of your object that will be used as its permanent ID in the graph
og:title - The title of your object as it should appear within the graph, e.g., "Kung Fu".
og:description - A one to two sentence description of your object.
og:type - The type of your object, e.g., "video.movie". Depending on the type you specify, other properties may also be required.
og:image - An image URL which should represent your object within the graph.
og:video - A URL to a video file that complements this object.
og:video:width - The number of pixels wide.
og:video:height - The number of pixels high.
og:site_name - If your object is part of a larger web site, the name which should be displayed for the overall site. e.g., "YouTube"
How to Add It to Your Webpage?
<meta property="og:video" content="http://example.com/your-video-file.extension" />
<meta property="og:video:secure_url" content="https://secure.example.com/your-video-file-name.extension" />
<meta property="og:video:type" content="application/your-video-application" />
<meta property=ög:image”content=” http://example.com/your-image-file.extension”
<meta property="og:video:width" content="xxx" />
<meta property="og:video:height" content="xxx" />
Optimize your video by normal basic optimization procedures along with open graph tags. Surely, open graph not alone the playmaker to get a thumbnail view on Google SERP. Let’s get clear with all the negligible steps and execute all to optimize our video well. We can’t predict what search engines care for…!